Groundbreaking Engagys AI to Revolutionize Health Plan Member Engagement

October 17, 2024 — Burlington, MA — Engagys, a leader in health plan member engagement solutions, today announced the Beta release of their new innovative AI solution. Engagys AI enables health plans to efficiently create tailored, member-centric content, driving optimal behavior change and enhancing member satisfaction, while reducing labor costs by up to 50%.  

Engagys AI, a Retrieval Augmented Generation (RAG) solution seamlessly integrates with existing large language models (LLMs), infusing decades of practical healthcare consumer engagement insights into otherwise non-healthcare tested content. By incorporating healthcare-specific engagement strategies and behavioral science techniques, Engagys AI crafts personalized, impactful messages that resonate with health plan members. 

Unlike generic LLMs like ChatGPT, which lack vertical-specific nuances, Engagys AI avoids ineffective approaches borrowed from practices outside of healthcare, which have the potential to create a poor member experience. For example, FOMO is one of the most popular tactics outside of healthcare to drive behavior change. However, using FOMO to create fear in healthcare consumers is often counterproductive. Engagys AI has been trained to identify the most impactful behavioral science techniques to drive member behavior change and improve health outcomes. 

The tool allows users to input specific intervention goals, target population, health literacy level, and more, ensuring that the generated content is always relevant and tailored. This not only improves member behavior change outcomes, but also significantly reduces content creation costs. With Engagys AI, users can generate messages and layout suggestions in seconds, ready for review and refinement by “human in the loop” editors to ensure accuracy and appropriateness.  

“AI is advancing at breakneck speed and health plans that don’t embrace it may be left behind the competition,” says Joel Radford, Co-founder and Managing Partner at Engagys. “This Beta release of Engagys AI adds immediate value for clients, and our longer-term roadmap offers enormous potential to revolutionize health plan member engagement – reducing cost, enabling highly personalized interactions, and ultimately driving N of 1 member-centric communications and interactions.” 

Engagys’ recent State of Engagement survey of health plan leaders uncovered that while artificial intelligence (AI) has been a much-discussed trend in healthcare, its actual implementation has lagged behind the hype. Nearly 60% of health plan respondents have yet to develop a proof of concept, plans, or implementation around AI projects. Respondents cited funding and compliance as major barriers to broader AI adoption, though many are optimistic about its future role in engagement strategies. For those who are ahead of the curve with AI adoption, content creation was the top member engagement use case, indicating a real need for solutions like Engagys AI. 

Engagys AI is available as a standalone self-service solution, in a managed service model, or as part of a custom project to be deployed within client hosted LLM environments.  

Discover how Engagys AI can transform your member engagement strategy. Visit Engagys.com or contact us at info@engagys.com to learn more and schedule a demo today. 

About Engagys 

Engagys is the leading healthcare consumer engagement consulting and advisory firm. With decades of experience in healthcare and having deployed hundreds of marketing and engagement projects, Engagys has driven significant value in revenue generation, consumer behavior change, and more. To learn more, visit: www.engagys.com. 

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For additional information, please contact: 

Engagys Media Relations: Lindsay Goldfarb, LGoldfarb@engagys.com