Engagys and Redpoint Global Partner to Transform Health Plan Member Engagement

July 24, 2024 — Burlington, MA — Engagys, a leader in health plan member engagement strategy and solutions, and Redpoint Global, a pioneer in Customer Data Platform (CDP) and orchestration technology, today announced a strategic partnership. The partnership is designed to transform the landscape of health plan member experience through data-driven personalized engagement. This collaboration marks a significant milestone in the pursuit of enhanced member-centricity for health plans. It aims to substantially increase member satisfaction and maximize engagement rates by leveraging existing member data.

Engagys’ renowned expertise in member engagement, combined with Redpoint’s cutting-edge customer data and orchestration technology, promises to offer an unparalleled integrated solution to health payers. This partnership empowers health plans with the capabilities necessary to fully meet the evolving expectations of their members, fostering a more personalized and responsive healthcare journey.

“Engagys is thrilled to join forces with Redpoint Global to empower health plans with a top-tier, consumer-centric approach driven by technology. Our partnership stands to redefine the standards of member engagement,” said Joel Radford, Co-founder and Managing Partner at Engagys. “Together, we are setting a new benchmark for what it means to be truly member-focused in the healthcare sector.”

The partnership addresses several critical challenges faced by health plans today, including eliminating data silos while keeping the data in place, enhancing the timeliness and relevance of health information, and driving efficient care management practices. By integrating the Redpoint CDP and orchestration with Engagys’ strategic engagement methodologies, health plans can expect to achieve a smoother and faster onboarding, an uptick in care gap closure, improved health equity, increased satisfaction, and significant advancements in operational efficiencies.

“Redpoint is excited to partner with Engagys, a company that mirrors our commitment to innovation and excellence in the healthcare industry,” remarked Dale Renner, Chairman & CEO of Redpoint Global. “Our combined strengths in using data for enhanced member understanding will enable health plans to guide members on a truly personalized journey. This paves the way for effective and meaningful interactions that drive critical quality improvements.”

Key benefits of this strategic alliance include:

• Enhanced Data Quality and Privacy: Leveraging identity resolution to create a unified member profile and enable more targeted and effective engagement strategies, all while keeping the data in place.
• Personalized Member Experiences: Utilizing Redpoint’s dynamic segmentation and omnichannel capabilities to deliver tailored communications, enhancing member satisfaction and retention.
• Streamlined Operations: Improving operational efficiencies through automated processes and integrated engagement, reducing costs and improving service delivery.

As Engagys and Redpoint move forward with this exciting initiative and a growing list of joint customers, they are poised to deliver substantial improvements in the way health plans engage with their members. The partnership is committed to maintaining a sharp focus on customer satisfaction and technological innovation, helping health plans maintain steady progress toward member-centric experience and activation, driving the desired financial and quality outcomes.