Health 2.0 - Kathleen Ellmore Interview

  • July 18, 2019
  • Strategy Video
  • Kathleen Ellmore
Watch Kathleen Ellmore, Managing Director of Engagys, answer questions from Jessica DaMassa of WTF.Health, regarding the need for personalization in healthcare.
Watch Kathleen Ellmore, Managing Director of Engagys, answer questions from Jessica DaMassa of WTF.Health, regarding the need for personalization in healthcare.
Kathleen Ellmore



Ms. Ellmore is one of the earliest pioneers in bringing the best of consumer marketing and data driven methodologies to healthcare. Instead of getting you to eat when you are not hungry and buy things you don’t need, we can finally use the same strategies to instead change the health equation in America. Kathleen previously led the Consumer Engagement consulting practice for Welltok (formerly Silverlink) for 12 years, leveraging its data repository of over a billion consumer health interactions, the best of behavioral economics, and the latest in clinical research, to create evidenced-based communications on what works to drive consumer healthcare behavior yielding better outcomes and lower costs. She is often quoted in the trade and national press and is a regular speaker on the national stage, having spent the first twenty years of her career in brand marketing at leading consumer marketing organizations, including General Mills and P&G. Additionally, she was a Vice President at Digitas, a leading direct marketing firm. Recently she was selected as Consultant Member of the first ever FDA’s Patient Engagement Advisory Committee.