Leading Agile Marketing Teams to Optimize Health Consumer Communications

At a Glance:

• Optimized client’s multi-channel campaign execution through Salesforce Marketing Cloud
• Saved tens of millions of dollars in medical cost savings year-over-year through targeted behavior change techniques

Business Opportunity:

Client sought to build and scale multiple agile marketing communication teams, ensuring cross departmental collaboration including successful communication experimentation and ongoing optimization. Teams created to execute numerous test-and-learn experiments in for commercial fully-insured members to drive behavior change.

Client Type:

Large, national health plan offering health insurance and similar services such as, dental, vision, pharmacy, Medicare, and Medicaid to meet the needs of individuals, families, employers, and healthcare providers.

Engagys Solution:

Engagys deployed a full-spectrum solution including:

• Developed agile marketing teams on behalf of the client, comprised of copywriters, graphic designers, Salesforce Marketing Cloud engineers, data scientists, and data engineers.
• Established and developed processes, wrote marketing communications, and other tangible deliverables on behalf of the client.
• Utilized Marketing Cloud Journey Builder to accurately visualize, build, test and manage multi-channel consumer journeys comprised of email, SMS text, print and outbound IVR.

Results:

• Upwards of $20 million in incremental bottom-line medical cost savings
• Successful implementation of email and SMS text campaigns including:
  • Post-hospital discharge outreach to mitigate readmissions
  • Child wellness outreach to encourage needed screenings and vaccinations

Tens of millions in medical costs savings when...