Top 5 Healthcare Topics of 2022

  • December 12, 2022
  • Blog Post
  • Kathleen Ellmore

As we wrap up this year, here at Engagys, we are looking back at the healthcare topics that resonated most with industry executives. Don’t miss out on our best insights and recommendations from 2022.

Actionable Healthcare Insights Directly from Consumers Facing SDoH Barriers

Do you ever wonder what your members with social determinants of health (SDoH) barriers think about their health plan? They answered everything you want to know during a panel at the RISE Summit on Social Determinants of Health. Hear how they want to be supported by their health plan and other insights.

An AEP Unlike Any Other: Medicare Members Shopping for New Health Plans at Highest Rate

A recent Deft study shows that Medicare beneficiaries are shopping and switching to new health plans more than ever. Check out three tips to retain your members during the annual enrollment period (AEP).

Medicare Stars Ratings Are Down Across the Industry: Tactics Payers Can Use to Improve Them

The results are in! The 2023 Medicare stars ratings released by the Centers for Medicare and Medicaid (CMS) shows that star ratings are on the decline across the industry. Learn three tactics health plans can use to increase their star ratings in the year ahead.

Gen Z Survey Results: 3 Strategies for Reaching Healthcare’s Newest Consumers

2022 marks the year the oldest members of Gen Z turn 26 and age off their parents' health plans. Do you know the newest healthcare consumer? Find out more about Gen Z’s attitudes towards health insurance, healthcare providers, and the value of mental health and wellness.

3 Tips to Design a Successful Healthcare Incentives Program

Through our decades of healthcare incentive design experience, we’ve learned many insights into what constitutes a great incentives program that drive results. Here are three tips to consider when designing an effective incentive program.

Kathleen Ellmore



Ms. Ellmore is one of the earliest pioneers in bringing the best of consumer marketing and data driven methodologies to healthcare. Instead of getting you to eat when you are not hungry and buy things you don’t need, we can finally use the same strategies to instead change the health equation in America. Kathleen previously led the Consumer Engagement consulting practice for Welltok (formerly Silverlink) for 12 years, leveraging its data repository of over a billion consumer health interactions, the best of behavioral economics, and the latest in clinical research, to create evidenced-based communications on what works to drive consumer healthcare behavior yielding better outcomes and lower costs. She is often quoted in the trade and national press and is a regular speaker on the national stage, having spent the first twenty years of her career in brand marketing at leading consumer marketing organizations, including General Mills and P&G. Additionally, she was a Vice President at Digitas, a leading direct marketing firm. Recently she was selected as Consultant Member of the first ever FDA’s Patient Engagement Advisory Committee.