Top 5 Healthcare Topics of 2024

Top 5

As 2024 comes to a close, the healthcare industry has seen significant change. This year has seen a shift in priorities, with increased attention on member engagement, AI advancements, and health equity. Health plans are adjusting to new challenges by placing greater focus on member retention and onboarding as key strategies for the future. In this post, we highlight the top five healthcare topics of the year and how they’ll shape the industry moving forward. 

AI in Healthcare: The Future of Consumer Experience and Engagement 

As healthcare customer service evolves, AI technologies, particularly conversational AI, are playing a pivotal role in transforming consumer engagement. Learn how AI can optimize customer service, improve personalization, and reduce training time to create a seamless and efficient consumer experience. Explore key strategies for integrating AI in healthcare to enhance member interactions and drive better outcomes. 

Balancing Cost and Care: How to Manage Soaring Part D Expenses While Improving Health Equity 

In 2024, rising Medicare Part D costs posed significant challenges for health plans. Here are 4 strategies to help health plans manage costs while improving health equity: utilizing mail order and extended medication supplies, shifting to more cost-effective care sites, implementing medication therapy management and step therapy, and exploring drug switching opportunities. Find out how these approaches can help reduce expenditures while enhancing member care. 

Health Plan Professionals Survey: Member Retention and Onboarding Initiatives Are Growing in Importance 

As we close out 2024, health plan professionals are adapting to significant shifts in industry priorities, with a stronger focus on member retention, onboarding, and health equity. To understand how health plans are tackling these challenges, Engagys conducted its eighth annual Survey of Healthcare Consumer Engagement Practices. Discover how evolving priorities around population health, provider collaboration, and clinical outcomes are shaping engagement strategies. 

5 Ways to Improve Member Engagement with Outbound Calling 

Outbound calling offers a powerful opportunity for health plans to proactively address member challenges and boost engagement. From addressing barriers to care to leveraging technology for more effective communication, discover key strategies for improving member satisfaction. These tactics can help reduce frustration and improve outcomes by providing timely, tailored support. 

Medicare Advantage Stars Scores Dropped – What’s Next for Health Plans? 

In 2024, many health plans faced a significant challenge as Medicare Advantage Stars ratings saw a major decline. In this post, we share 3 strategies to help health plans regain their competitive edge. Learn how to focus on high-impact areas like adherence, member experience, and diabetes care to boost your ratings. 

Wishing You Health and Success in 2025 

2024 has been a year of transformation, and as we prepare for 2025, we remain committed to helping healthcare organizations navigate the changing landscape. What emerging trends do you anticipate shaping the future? We’d love to hear your thoughts at info@engagys.com. We wish you a happy new year and look forward to sharing more insights and recommendations in 2025.

Bradyn Radford
  • Bradyn Radford

As a Marketing Specialist at Engagys, Bradyn leverages a background in marketing and social media honed through previous roles and current studies. With a Bachelor’s in Innovation & Entrepreneurship from Clarkson University and pursuing a Master’s in Communications at Suffolk University, Bradyn blends hands-on experience with academic knowledge to craft effective marketing strategies and drive growth.