Blog Post
HEDIS and preventive care measures are essential to achieving higher Star Ratings and improving population health. From cancer screenings and flu shots to diabetes and hypertension management, driving action requires more than reminders - it takes personalized outreach, behavior change, and sustained engagement. Many plans face challenges with low completion rates, disconnected campaigns, and member inaction, limiting their impact.
Engagys delivers end-to-end solution suites to optimize HEDIS and prevention performance across key focus areas like preventive cancer screenings, vaccinations, hypertension management, medication adherence, and diabetes care. Our solutions includes:
Audience Selection & Segmentation: Use data such as past behavior, ethnicity, language, and location to deliver personalized, culturally relevant outreach and geotargeting to nearby care sites for increased engagement and better outcomes.
Omni-channel Campaign Strategy: Multi-channel, multi-touch engagement via phone, IVR, email, IVR, SMS, and mail - customized and scalable using your marketing automation platform (e.g., Salesforce) for improved reach and engagement.
Behavioral Science Messaging: Tailored messages that reduce barriers, capture intent, and motivate action - using proven behavioral science tactics like personalization, intent, and reciprocity among others.
Data-Driven Optimization: Analyze performance and intent data to refine outreach, segment audiences, and improve action and outcomes over time.
Client Results
- 89% improvement in colorectal cancer screenings using a male voice in an IVR call to the Hispanic population
- 28% increase in diabetic screenings from a previously unengaged population
- 25% increase in vaccine compliance using behavioral science-informed messaging
- 57% of members moved from out-of-control to controlled blood pressure during a monthly personalized education program
- 30% increase in Statin refill when barrier breaking messages were personalized to the individual’s specific barrier
