Blog Post
Population Health programs and Health Outcomes Surveys (HOS) are essential tools for enhancing consumer experience, improving long-term health outcomes, and driving Star Ratings performance. These efforts are especially important for aging and high-risk populations, where proactive engagement and whole-person care can make a meaningful difference.
At Engagys, we develop and execute HOS and Population Health programs that deliver measurable improvements in clinical quality, consumer satisfaction, and plan performance including:
Consumer-first Outreach Strategy: Outreach tailored to unique needs, preferences, and barriers, strengthening engagement, improving overall experience, and helping boost HOS scores
Data-informed Audience Selection: Leveraging analytics to identify at-risk populations, prioritize interventions, and measure impact across HOS and population health initiatives.
Omni-channel Campaign Strategy: Multi-channel, multi-touch engagement via phone, IVR, email, SMS, and mail - customized and scalable using your marketing automation platform (e.g., Salesforce).
Operational Integration: Aligning strategies with internal teams and external partners to ensure smooth execution, scalability, and long-term success.
Client Results
- 70% of those who completed the HOS survey reported having experienced a fall and were then provided with personalized educational content to support their health.
- 3X as many individuals closed at least one care gap when the effort focused on those with several gaps.
- 3.5X number of patients avoided readmission when empathy language was added into the campaign
- 25% of the total population became more satisfied during the onboarding experience
- 50% increase in patient enrollment rates for a behavioral health provider using optimized engagement messaging
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